The modern consumer is often bombarded by a plethora of newly coined eco fashion terms. Each sustainable fashion tag we come across screams "save the planet" in any imaginable way possible. It's rather confusing really. On the other end of the spectrum, fast fashion companies shrug off all that green buzz and lure us with fresh-off-the-catwalk pieces, at ever attractive affordable prices.
We want to do good. But we want to be fashionable. We are torn from this rift in fashion. I face this dilemma every morning when I step into my closet, with the now-antiquated shirts and tops staring back at me. Should I send them to join the gazillion tons of fashion waste that is gobbling up our planet?
To make ourselves less of planet killers, perhaps the first step to going green is to shop less? We can think of creative ways to pair old pieces and prolong the lifespan of our existing clothing. The next time we drift into a retail space (online and physically), we can think of buying evergreen, better quality pieces that could last longer.
If you are as overwhelmed by all the green messaging out there as I am, this article does a good job in dissecting sustainable fashion.