Food for thought: Is buying less the new green?
The modern consumer is often bombarded by a plethora of newly coined eco fashion terms. Each sustainable fashion tag we come across screams "save the planet" in any imaginable way possible. It's rather confusing really. On the other end of the spectrum, fast fashion companies shrug off all that green buzz and lure us with fresh-off-the-catwalk pieces, at ever attractive affordable prices.