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    Blog — Trend

    Food for thought: Is buying less the new green?

    Food for thought: Is buying less the new green?
    The modern consumer is often bombarded by a plethora of newly coined eco fashion terms. Each sustainable fashion tag we come across screams "save the planet" in any imaginable way possible. It's rather confusing really. On the other end of the spectrum, fast fashion companies shrug off all that green buzz and lure us with fresh-off-the-catwalk pieces, at ever attractive affordable prices.

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    3 reasons why athleisure is here to stay

    3 reasons why athleisure is here to stay

    In Hong Kong, the athleisure trend is clear. Cocktails have given way to kale and chia seed juices; partying all night has been replaced by 6 am boot camps and spinning classes; slinky pencil skirts and heels are shoved deep in the closet in favor of yoga pants and feather-weight trainers.

    Flaunting a toned body clad in athleisure wear (an industry buzzword for activewear) and sipping from a recycled glass bottle filled with creative concoctions of liquid greens from a juice cleanse is, nowadays, equivalent to donning the latest Chanel bag.

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