Zarie launches e-commerce store after crowdfunding success
Athleisure is changing the way we dress. As more women are becoming part of a Lycra-clad tribe, trending athleisure brand Zarie offers a new kind of leggings with cosmetic benefits.
For those who sit for long hours or travel frequently, these leggings, containing caffeine, can stimulate blood circulation and reduce bloating in your lower body. Active cosmetic ingredients including retinol, fatty acids, aloe vera and vitamin E inside the fabric also help improve skin texture and reduce cellulite.
Fans of Zarie leggings include celebrities Vangie Tang and Jessica Jann. “The leggings are amazing. I love the design and it’s very comfortable for training,” says Vangie.
Zarie launched the DREAM pants through Hong Kong’s first women-focused crowdfunding platform in May and achieved over 100% funding.
Article by May Ng, Away in Style